Today on the International Trade Resources Podcast, Kim Kirkendall is joined by Julia Jones, Chief Hope Officer at JJ Consulting, formerly with KPMG, ANZ, and in other roles. In this podcast they discuss how to expanding exports, particularly in agricultural products. Their conversation covers a range of products beyond traditional food stuffs, including nutraceuticals, pharmaceuticals, recovery drinks, honey cosmetic products, timber, and timber byproducts.
First, Kim and Julia explore the significance of agricultural exports in various countries, emphasizing the economic importance of these exports to nations like New Zealand and Australia. Julia also highlights the impact of sustainability on agricultural exports, touching upon consumer expectations, investor criteria, and non-tariff barriers related to sustainability in trade deals.
Next, they address the challenges faced by small and medium-sized enterprises (SMEs) in pursuing exports which include issues such as scale, market nuance, packaging, food safety standards, and capital investment. Understanding and meeting sustainability requirements in target markets can be the key to export success. Julia also provides practical advice for SMEs looking to grow exports in the agriculture space. She emphasizes the need for thorough research, focusing on specific markets, and being receptive to market feedback, along with other steps to take.
Lastly, Julia and Kim examine the importance of not assuming that what works domestically will translate seamlessly into international markets. As they discuss some case studies of both successes and failures they emphasize the need for agility, focus, and strategic market entry. Find all this and more in today’s information-packed episode!
Things you’ll learn:
Episode Sponsors:
Acclime China:
https://china.acclime.com/
Corporate Services and full Accounting/CPA/Tax for China.
Website: www.intltraderesources.com
Email: intltradepodcast@gmail.com
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